Corporate Image

Image building.. How do you think it is possible? How can you expect a company image to be built overnight and how can you gain recognition worldwide when you have no name/image/recognition locally?

Imagine you've received a call from XYZ company for an interview and you have not heard that name. You want to visit the company coz you think that since it is a budding company, it would give you a better prospect of growth. What would be your image of the company if you come to the interview only to find that the interview is non-existent? The interview was scheduled earlier, but was cancelled at the last moment without intimating the candidates. Even the office security guys have not heard about the interview.

You go to that location assuming that there would be an interview but the building security person informs you that there is no interview and he does not know anything about a "walk-in" having been scheduled on that day for some position.

What would be your image of that company? What would you tell your friends about that company? What would you tell your future colleagues about that company? At the end of it all, what would you do if you get a call again from that company about the same post and another interview sometime in the near future? Would you be interested in attending it? Who is at loss? You or the company?

What image does the company portray to the external world? How can the image be built overnight if the company screw up every opportunity for the company to be familiar atleast locally? Isn't it stupidity on the company's part that it is not thinking about building its image locally and is trying for an international image?

The answer is evident... No more comments on this.